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Asda unveils £4 school uniform

1/ 8/2008

STORE chain Asda has unveiled what it says is the cheapest-ever school uniform - at £4.

The outfit, for children aged three to 12, goes on sale this weekend.

It is at a flat price, regardless of age.

The company says that when Marks & Spencer unveiled its lowest-price uniform last week, at £6.50, this was only for children aged up to six, while a uniform for a child of 12 would be £13.50.

"Asda believes it is time that pricing structures which increase with age should be challenged and that parents of older or larger children should not be penalised in this way," a spokesman said.

The uniform, designed by Asda brand George's `Back to School' team, includes a polo shirt, a sweatshirt (available in assorted colours) and trousers or a skirt.

The spokesman said: "The average family spends more than £320 a year on uniforms for up to 12-year-olds.

"With the flat rate from George, spending on uniforms could be as low as £32 a year.

"This would save a family up to £290 at a time when many are really feeling the pinch of the credit crunch."

Last year the equivalent uniform cost £6.25, and in 2005 it was £10.25, he said.

The £4 price relates to a uniform of polo shirt (50p), skirt/trousers (£1.75) and sweatshirt (£1.75).